Green Plan Advisors is a collective of independent consultants who help organisations transform strong ideas into commercially sound, operationally ready businesses. We blend strategic clarity with hands-on execution, supporting founders, sustainability innovators and established teams as they navigate growth, investment and delivery.

Led by Jenny Hughes, a consultant with a background in climate-tech, operational design and project development, we bring senior-level experience without the overhead of a large firm. Our team specialises in building robust business and financial models, assessing feasibility, designing processes that scale, and creating investor-ready pitch narratives that resonate. Jenny’s experience collaborating across technical, commercial and operational teams means she knows how to bring structure to ambiguity and move projects from intention to action.

While we work across a broad range of sectors, we also draw on deep expertise in sustainability and carbon markets. This gives us an edge when working with companies aiming to embed impact into their business model or prepare for emerging climate-related opportunities. We focus on practical pathways—not complex certifications - bringing advisory rigour that helps organisations stay credible, confident and well-positioned in a shifting landscape.

As a flexible network of freelancers, our model gives clients direct access to experienced practitioners who can plug into their team at the right time, for the right tasks. Whether you need to shape a business case, validate a market opportunity, sharpen your operational processes or build the pitch that unlocks your next stage of funding, we’re here to help you move forward with clarity and momentum.